Top 5 Social Apps on Android in New Zealand: Q4 2023

Facebook

Facebook experienced a mixed quarter in New Zealand. Weekly revenue showed fluctuations, peaking at approximately $4.3K in late September and gradually declining to around $3.1K by mid-December. Weekly downloads were relatively stable, with a notable increase to 6.4K in the final week of December. Active users remained strong, reaching a peak of around 1.4M in mid-December.

TikTok

TikTok demonstrated a robust performance. Weekly revenue started at $34.6K in late September and saw a gradual decline to approximately $24.1K by the end of December. Downloads showed a positive trend, rising from 4.2K in late September to a peak of 5.9K in the last week of December. Active users peaked at around 541K in late October but dipped to approximately 480K by the end of the quarter.

Instagram

Instagram had a steady quarter in terms of revenue, starting at $1.1K in late September and ending at about $1.8K in December. Downloads fluctuated slightly but saw a peak of 3.6K in the final week of December. Active users remained fairly stable, peaking at around 813K in late November before slightly declining to 787K by the end of December.

Threads

Threads saw notable growth in downloads, starting at 2.2K in late September and reaching 5.7K by the end of December. Active users also increased significantly, peaking at around 41.2K in early December before settling at approximately 35K by the end of the quarter.

Reddit

Reddit had a modest quarter. Weekly revenue peaked at $505 in late October but dropped to negligible amounts by December. Downloads remained relatively stable, with a slight increase to 1.7K in the final week of December. Active users showed some fluctuation, peaking at around 117K in late October and ending the quarter at approximately 115K.

For more detailed insights and data, visit Sensor Tower.